In a recent study conducted by research consultancy Market Strategies International (Livonia, Mich., U.S.A.), consumers rated energy smart metering and health monitoring as the two most appealing M2M solutions in the marketplace,
“With 60% of consumers viewing these two M2M technologies as ’somewhat’ or ‘very’ appealing, smart metering, also known as home energy management, and health monitoring seem to have struck the most positive chord with prospective users,” says Keri Christensen, vice president of the communications division at Market Strategies.
According to the study, American consumers ranked the primary M2M concepts by their appeal as follows:
According to the research firm, results indicate providers of M2M solutions now have a significant opportunity to increase awareness and adoption rates of these concepts. Aggressive consumer education initiatives emphasizing tangible cost savings, convenience and secure technology will be critical to successful M2M commercialization, says Christensen.
“Two-fifths of consumers think the benefits of M2M technology exceed potential problems, but they still have a lot of questions about how applications actually work and very high levels of concern about data security and reliability,” says Christensen.
According to the report, Americans have the least amount of interest in mobile banking and shopping, despite the buzz. This is an important consideration for C-level executives as they decide where to invest their resources, according to the research firm.
Other key findings in the study include:
Historically, network infrastructure is the most expensive component in a mobile operator's overall CAPEX, which holds true in China, the biggest and fastest growing 4G market in the world. This report provides an in-depth overview of market revenue, equipment shipments, and the competitive landscape for carriers. Buy now
This report assesses the overall Sensor marketplace for IoT, evaluates leading vendors, identifies key IoT functionality, and forecasts the market for sensor adoption and revenue. Key areas covered include Sensor hardware and software design, protocols for Wireless Sensor Networks, as well as Sensor Data Fusion, Multi-sensing and Soft Sensors. Buy now