Apps World

London:

Some industry commentators believe that operators risk being relegated to ‘dumb pipes’ as Over The Top (OTT) players form closer and closer relationships with users; but through the formation of innovative partnerships and leveraging dynamic assets that offer creative enhancements in user experience, many have avoided this fate, so far. 

Understanding and predicting the motivation and objectives of all stakeholders is key to the continued prosperity of all players in this space and will be central focus on this year’s Apps World agenda.