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'Proactive Chat' gives telcos a new route to improve customer satisfaction
Real-time customer service instant messaging will become mainstream
Thu. August 26, 2010
by Santanu Nandi, Executive VP of Telecom and Media, Firstsource
Though it took a long time to arrive, online chat - the ability to communicate in real- time to a customer service operator via instant messaging - has now become well established as a mainstream way for customers to talk to their telecoms service provider in the UK. BT offers chat for business customers, Three Mobile uses chat for billing queries, while T-mobile customers are able to use chat for technical, sales, billing and coverage advice.
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