The Challenge of Delivering OTT Video Quality Today, and into the Future

How do we ensure sustainable quality of service and quality of experience across the entire network?

Quality measurement is essential for any supply chain to be successful.  Video is no different.  A breakdown in the system causes unhappy customers, damages brand, and can ultimately be the downfall of the entire business. 

Today, we are seeing increasing quality expectations; UHD/4K, and High Dynamic Range (HDR), just to name a few.  And, as other new products and capabilities enter the market, every one of them will need performance and interoperability standards to properly integrate them and create value for the total system.

Akamai forecasts revenue, profit below estimates; shares sink

Akamai, Limelight, and Level 3 face increasing competition from Amazon, Netflix, and Comcast

Reuters

(Reuters) - Online content distributor Akamai Technologies Inc forecast third-quarter revenue and profit below estimates, citing a stronger dollar.

Shares of Akamai, which claims to deliver between 15 and 30 percent of all Web traffic, fell as much as 13 percent in after-hours trading on Tuesday.

The company's second-quarter profit fell nearly 8 percent after 11 quarters of growth, as costs rose.

AT&T, DirecTV complete merger to form biggest pay-TV company

FCC will require AT&T to establish internal, and independent external, compliance officers

Reuters

WASHINGTON (Reuters) - The No. 2 U.S. wireless carrier AT&T Inc and the biggest satellite-TV provider DirecTV became the country's largest pay-TV company on Friday, completing their $48.5 billion merger after receiving final regulatory approval.

The newly expanded AT&T leapfrogs the biggest U.S. cable company Comcast Corp. The company said it will serve more than 26 million U.S. customers and more than 19 million in Latin America, making it the world's biggest pay-TV company.

France's Technicolor to buy Cisco's set-top box business

Transaction expected to close by the end of Q4 2015 or in Q1 2016

Reuters

PARIS (Reuters) - French media and entertainment technology group Technicolor will buy Cisco System's home video equipment business for 550 million euros ($602 million), it said on Thursday, sending its shares to a five-year high.

The cash-and-stock deal is part of Technicolor's efforts to expand in the thriving home video market and boost profitability.

It will create the world No. 2 in customer premises equipment (CPE) - phone gear, cable and satellite TV set-top boxes, routers and switches - with total sales of 3 billion euros ($3.3 billion) and a 15 percent market share.

Verizon cuts mobile revenue outlook; bets on targeted ads to drive video

Despite pressure on ARPU, analysts say Verison's wireless margins remain the 'envy of the industry'

Reuters

(Reuters) - Verizon Communications Inc recently lowered its full-year revenue target as it fends promotions from its competitors.

Investors shrugged off higher-than-expected second-quarter earnings, which resulted mostly from a jump in tablet subscribers, and sent shares of the largest U.S. wireless service provider down as much as 3 percent.

Smaller rivals such as T-Mobile US Inc have stirred up an industry price war, and wireless carriers have been offering heavy promotions and discounts on tablet and phone plans to keep or increase subscribers.

U.S. judge says Internet streaming service should be treated like cable

Ruling could have major implications for broadcasters if it is upheld by higher courts

Reuters

NEW YORK (Reuters) - A U.S. judge ruled on Thursday that online television service FilmOn X LLC should be treated like a traditional cable system in order to transmit the programs of the nation's broadcasters over the Internet.

The ruling, coming as consumer TV-watching habits are increasingly migrating to the Internet, is the first to first to view a streaming service like a cable provider and could have major implications for broadcasters if it is upheld by higher courts.

Operator Carrier Exchange (OCX) and Federated Content Delivery Networks (CDN)

It is arguably in the carriers’ best interest to take control of the video delivery networks

There is a huge opportunity for carriers to connect all their CDNs together.  This will result in a federated Content Delivery Network (CDN). Lately, operators have started to take serious actions towards this concept. They have created a new cooperation called “Operator Carrier Exchange” (OCX). The idea of the OCX is for carriers and telecom service providers to share ideas, develop CDN standards, and allow one another to connect their CDN networks.

Facebook gaining ground on YouTube in video ads, report says

Online video growing faster than any other digital category, rising 33 percent in 2014

Reuters

FRANKFURT/PARIS (Reuters) - Facebook is gaining ground on Google's YouTube as an outlet for big companies to market their products via online videos, the fastest growing category of Internet ads, a report published on Monday said.

The competition for video viewers opens up a new front in the clash between the two web giants that already compete in other types of advertising given their appeal to young and international consumers, Ampere Analysis said in a study.

End Buffering and Deliver a High Quality Mobile Video Experience

Implementing an intelligent traffic optimization solution can provide new mobile video revenue streams

With the capabilities of smartphones, tablets, and smart-machines becoming more advanced, consumers are using their mobile devices to handle more data intensive operations. According to Akamai’s Q4/2014 State of the Internet Report, mobile data usage grew 11 percent quarter over quarter and 54 percent year over year.

Enterprise Evolution towards Cloud and CDN

The Cloud enables business process change, and allows enterprises to act more efficiently and flexibly

Cloud computing is computing in which large groups of remote servers are networked in such a way to provide some centralized service (i.e., data storage or online access to computer services or resources). Cloud computing ("the cloud") focuses on maximizing the effectiveness of shared resources.  Cloud computing is the convergence of multiple concepts which includes virtualization, distributed applications, grid, maturity of enterprise software applications and enterprise IT management.

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