Facebook gaining ground on YouTube in video ads, report says

Online video growing faster than any other digital category, rising 33 percent in 2014

Reuters

FRANKFURT/PARIS (Reuters) - Facebook is gaining ground on Google's YouTube as an outlet for big companies to market their products via online videos, the fastest growing category of Internet ads, a report published on Monday said.

The competition for video viewers opens up a new front in the clash between the two web giants that already compete in other types of advertising given their appeal to young and international consumers, Ampere Analysis said in a study.

End Buffering and Deliver a High Quality Mobile Video Experience

Implementing an intelligent traffic optimization solution can provide new mobile video revenue streams

With the capabilities of smartphones, tablets, and smart-machines becoming more advanced, consumers are using their mobile devices to handle more data intensive operations. According to Akamai’s Q4/2014 State of the Internet Report, mobile data usage grew 11 percent quarter over quarter and 54 percent year over year.

Enterprise Evolution towards Cloud and CDN

The Cloud enables business process change, and allows enterprises to act more efficiently and flexibly

Cloud computing is computing in which large groups of remote servers are networked in such a way to provide some centralized service (i.e., data storage or online access to computer services or resources). Cloud computing ("the cloud") focuses on maximizing the effectiveness of shared resources.  Cloud computing is the convergence of multiple concepts which includes virtualization, distributed applications, grid, maturity of enterprise software applications and enterprise IT management.

Dish, T-Mobile US talk merger, wireless spectrum a key factor

Speculation causing waves across the industry; deal could spell trouble for Sprint

Reuters

NEW YORK/WASHINGTON (Reuters) - Just four months ago, T-Mobile US Inc Chief Executive John Legere warned consumers that results of a U.S. airwaves auction "should scare the hell out of you" because winning bids by Dish Network Corp and bigger phone companies threatened competition.

Now Legere is in talks to merge T-Mobile US Inc and Dish Network Corp, said a source familiar with the matter who requested anonymity to discuss the confidential negotiations. A decisive factor is how the partners would use the spectrum Dish has been buying up over the years.

Charter-Time Warner Cable deal could spawn an online video service

Would be an unprecedented move in the cable industry

Reuters

NEW YORK (Reuters) - Charter Communications Inc executives are exploring whether to launch an online video service as part of its combination with larger rival Time Warner Cable Inc, in what would be an unprecedented move in the cable industry.

The $56 billion takeover announced on Tuesday would make Charter the No. 2 U.S. Internet and cable company after Comcast Corp. Charter's top shareholder John Malone, a cable industry pioneer, is on record as being a fan of streaming TV over the Internet.

Verizon's top goal with AOL: mobile video advertising

AOL brings cutting-edge tools to buy and sell ads automatically in real-time

Reuters

NEW YORK (Reuters) - Verizon Communications has made clear what it hopes to gain with the $4.4 billion purchase of AOL: a better way to sell mobile video ads.

AOL, ridiculed for its continuing dial-up Internet business, has in the last few years assembled a set of cutting-edge online video technology tools to buy and sell ads automatically in real-time, measure audience metrics and specifically target users based on their preferences.

Such "programmatic" buying is fast becoming the most effective way for online ads to be bought and sold.

Segmented monitoring of 100Gbps data containing CDN video

By 2018, more than half of all Internet traffic will cross content delivery networks globally

Segmented monitoring can increase the effectiveness of a service provider’s monitoring infrastructure by identifying traffic types that are of high value to an end user, or a network operator and then treat each differently.

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Content Delivery Networks (CDN) represent large distributed system of servers deployed in multiple data centers across the Internet. CDNs provide solutions for efficiently and effectively managing content of all types. Solutions include core services such as aggregation, management, and distribution of content as well as a variety of value-added functionality.

 

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