Mobile technology and targeted marketing barge in on holidays

Rising trend of beacons signals growing opportunity in Location Based Marketing

The trend among travel firms such as Booking.com and Expedia, as well as airline Ryanair, mimics what has happened in retail, where companies such as Amazon.com harvest detailed customer data to push targeted offers in real time.
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Market Opportunity: Location Based MarketingDiscover the Location Based Marketing Opportunity
LBM is expected to represent 65% of mobile advertising revenue by 2018, and to grow 150% by 2020.

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Better late than never? Samsung IT arms push into autos

Rivals are already sewing up lucrative deals with an industry that is notoriously difficult to break into

Reuters

SEOUL (Reuters) - Samsung Electronics and group companies are trying a belated push into the business of supplying technology to car makers, while rivals are already sewing up lucrative deals with an industry that is notoriously difficult to break into.

Data compiled by Thomson Reuters IP & Science shows the world's top smartphone maker and other Samsung Group tech affiliates are ramping up research and development for auto technology, with two-thirds of their combined 1,804 U.S. patent filings related to electric vehicles and electric components for cars coming since 2010.

Understanding Location Based Services on Mobile WANs

Grasp the concepts of Brokering, Mediation, and Federation

Keys to successful deployment of location aware business models

Learn about LBS in the Mobile WANThis primer on Location Based Services (LBS) provides basic descriptions of building blocks for deploying location aware applications on mobile operators’ networks, perhaps most easily understood in today’s terms as Location as a Service (LaaS).

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New York to try out GPS-based meters on 1,000 taxicabs

Pilot program, which will run for up to a year, will begin when commission approves design for testing

Reuters

NEW YORK (Reuters) - Some New York City taxicabs will switch to using GPS-based fare calculators from current metering systems under a pilot program approved on Thursday.

The NYC Taxi and Limousine Commission voted to pass a measure to overhaul technology systems in 1,000 city cabs, which currently require bulky televisions and credit card readers.

"It's just streamlined technology," commission spokesman Greg Gordon said.

AT&T, Uber to test college football streaming in connected cars

Since acquiring DirecTV in July, operator has stepped up focus on video content to mobile devices

Reuters

NEW YORK (Reuters) - AT&T Inc said on Friday it has partnered with Uber to roll out connected car rides in four cities for a limited time to let passengers watch college football games live from tablets in the backseat during their trips.

Since wireless company AT&T acquired satellite-TV provider DirecTV in July for $48.5 billion it has stepped up its focus on offering video content on TVs to mobile devices. With this Uber initiative, AT&T is testing the appetite for video content in connected cars.

Big Auto look to tech companies to fix cars over the air

Some carmakers, including GM, BMW and Mercedes, already use OTA for entertainment systems

Reuters

SAN FRANCISCO (Reuters) - As cars increasingly resemble digital devices, a group of technology firms that can send wireless software updates to cars are in hot demand by carmakers scrambling to catch up to Tesla Motors in the arena of over-the-air updates, or OTAs.

Interest in the technology, through which certain car functions can be upgraded much the same way as an iPhone, comes as Tesla is set to deliver an OTA for hands-free cruise control this month, allowing its electric Model S sedans to drive themselves on freeways.

GM to tap into connectivity, expand car sharing services - CEO

GM has moved more aggressively than most rivals to put 4G LTE data connections in its cars

Reuters

DETROIT (Reuters) - General Motors Co Chief Executive Mary Barra said the automaker plans new efforts to capitalize on the connectivity built into its cars, expanding car sharing services, offering more autonomous driving features and enabling services through smartphone apps.

"Our goal is to disrupt ourselves, and own the customer relationship beyond the car," Barra told Reuters in a recent interview ahead of a meeting with investors and analysts.

Inmarsat and Deutsche Telekom to offer in-flight broadband in Europe

DT to deploy 300 dedicated high-capacity 4G base stations, with Inmarsat satellite coverage over the sea

Reuters

LONDON/FRANKFURT (Reuters) - Passengers on European short-haul flights are to be offered high-speed internet access using a combined satellite and air-to-ground network to be built by Britain's Inmarsat and Deutsche Telekom.

The platform will cater for travellers in Europe, which includes some of the highest density air-traffic routes in the world, and provide levels of speed and coverage comparable to home broadband services, the companies said at a joint press conference.

U.S. senators ask automakers for details on cyber security

Letter recipients included BMW, Fiat Chrysler, Ford, GM, Toyota and VW

Reuters

BOSTON (Reuters) - Two U.S. senators have asked the world's biggest automakers for information on steps they have taken to protect cars from being hacked, as attention on vehicle security has surged following the first car recall over a cyber bug.

Democratic Senators Edward Markey and Richard Blumenthal wrote to 18 automakers on Wednesday asking about efforts taken to secure vehicles including 2015 and 2106 models. They asked automakers how they test electronic components and communications systems to ensure attackers cannot gain access to onboard networks.

TCS Introduces Network Functions Virtualization (NFV) for TCS Messaging and Location Technology

New architecture is expected to enable customers to build specific and individualized networks that address their changing needs

CTIA SuperMobility Week

ANNAPOLIS, Md. and LAS VEGAS, Sept. 9, 2015 /PRNewswire/ -- TeleCommunication Systems, Inc., a provider of secure wireless communication technology, today announced that by year's end TCS will offer Network Functions Virtualization (NFV) for all of its technology solutions for location-based services and messaging. Integrating NFV enables TCS customers, including global wireless operators and enterprises, to virtualize entire classes of network node functions into communication services that will cost-effectively run on common off-the-shelf, non-proprietary hardware platforms.

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Featured LBS Reports

Market Opportunity: Mobile Location-based Marketing
Location-Based Marketing (LBM) delivers banners, paid search ads, and other forms of ads to user handsets, often within proximity of a point-of-sale (POS). LBM is expected to represent 65% of mobile advertising revenue by 2018, and to grow 150% by 2020. This research analyzes the LBM market, ecosystem, and market players.


 

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